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Future-Proof UX: How AI Supercharges User Research with Nick Cawthon

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Manage episode 495915913 series 3656710
Content provided by Reed Hansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reed Hansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Nick Cawthon—UX & Product Design Lead at Gage.io and a veteran digital-agency strategist whose decade of experience in user research and AI-powered workflows has helped startups and enterprises alike turn complex tools into intuitive experiences.
💡 What You’ll Learn:
• AI-Enhanced UX Research: How Nick uses custom language models to generate interview guides, recruit criteria, and data summaries in minutes
• Deep Qualitative Insights: Proven techniques for mining unstructured feedback and surfacing actionable themes—faster and with higher confidence
• Code-First Prototyping: Leveraging AI to reverse-engineer existing React/Tailwind codebases into clickable, user-tested prototypes
👉 Key Highlights:
✅ Custom Research GPTs: Build industry-specific assistants that deliver stats, competitor benchmarks, and citation-ready insights on demand
✅ Smart Survey-to-Interview Funnels: Automate your quantitative surveys and instantly turn results into rich qualitative interview scripts
✅ Seamless Handoff: Use AI-driven tools to shrink design-dev friction, so you ship polished UX faster than ever
📈 At MarketSurge, we turn tools into systems—and systems into growth. If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🔗 Connect with Nick Cawthon:
👉 LinkedIn: https://www.linkedin.com/in/nickcawthon-ux-digital-agency-product-design-leadership/
Website: https://gauge.io/
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/

  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 495915913 series 3656710
Content provided by Reed Hansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reed Hansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Nick Cawthon—UX & Product Design Lead at Gage.io and a veteran digital-agency strategist whose decade of experience in user research and AI-powered workflows has helped startups and enterprises alike turn complex tools into intuitive experiences.
💡 What You’ll Learn:
• AI-Enhanced UX Research: How Nick uses custom language models to generate interview guides, recruit criteria, and data summaries in minutes
• Deep Qualitative Insights: Proven techniques for mining unstructured feedback and surfacing actionable themes—faster and with higher confidence
• Code-First Prototyping: Leveraging AI to reverse-engineer existing React/Tailwind codebases into clickable, user-tested prototypes
👉 Key Highlights:
✅ Custom Research GPTs: Build industry-specific assistants that deliver stats, competitor benchmarks, and citation-ready insights on demand
✅ Smart Survey-to-Interview Funnels: Automate your quantitative surveys and instantly turn results into rich qualitative interview scripts
✅ Seamless Handoff: Use AI-driven tools to shrink design-dev friction, so you ship polished UX faster than ever
📈 At MarketSurge, we turn tools into systems—and systems into growth. If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🔗 Connect with Nick Cawthon:
👉 LinkedIn: https://www.linkedin.com/in/nickcawthon-ux-digital-agency-product-design-leadership/
Website: https://gauge.io/
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/

  continue reading

33 episodes

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