In this episode of Inside Marketing with MarketSurge, Reed sits down with Ellie McIntyre — a data-driven marketer, AI enthusiast, and host of The Conversion Zoo Podcast. From her early days as a tax accountant to building a thriving SEO and content marketing business, Ellie shares how she found her niche helping accountants and technical industries grow with clarity and strategy.

💡 What You’ll Learn:
• From Tax to Traffic – How Ellie transitioned from corporate accounting to running her own marketing consultancy
• SEO Meets AI – Practical ways AI is changing search and content creation
• Niche Marketing Mastery – Why specializing in a technical industry can be your competitive advantage
• Content That Converts – Structuring blogs and websites to attract both Google and AI-driven search results
• Avoiding the AI Trap – How to make AI content sound human, trustworthy, and compliant

👉 Key Highlights:
✅ How Ellie leveraged her accounting background to carve out a marketing niche
✅ The importance of structure and specificity in AI-optimized SEO
✅ Why “copy-paste” AI content fails (and how to fix it)
✅ Practical AI tools Ellie uses daily in her business

📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bo...

Reach out to Ellie: https://conversionzoo.com

🔗 Useful Links:
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?...
💼 LinkedIn: / marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/