🚀 Ready to grow smarter, faster, and louder?
In this episode of Inside Marketing with MarketSurge, we’re diving into how an idea became a real product that’s reshaping an entire industry. You’ll meet Sam Rockwood, founder of Woods, the platform that’s modernizing how dental offices get paid — faster, easier, and with zero paper checks.
But this episode isn’t just for dentists.
It’s a must-watch for any entrepreneur who wants to learn how to:
• Spot a broken system
• Validate an idea with real customers
• Build and iterate a scalable product in a niche market
💡 What You’ll Learn:
• Woods Platform Overview – What it is and how it works
• Startup Strategy – Sam’s journey from problem to product (and the pivots along the way)
• Marketing in a Traditional Industry – How to win clients when your market isn’t online
👉 Key Highlights:
✅ From Curiosity to Company – How cold calls and actuarial insight sparked Woods
✅ EFT + EOB Automation – Replacing weeks of payment delays with clean, instant transactions
✅ Bootstrapped Innovation – The real playbook behind validating, building, and selling a SaaS product
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 MarketSurge Website: https://marketsurge.io
📘 MarketSurge Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 MarketSurge LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 MarketSurge Twitter: https://x.com/marketsurging
🎙️ Inside Marketing Podcast: https://marketsurge.transistor.fm/
🦷 Learn More About Woods
🌐 Woods Website: https://woods.dental
💼 Woods LinkedIn: https://www.linkedin.com/company/woods-insurance-payments