Data Isn’t Boring — How Matt & Andrew Make Analytics Fun (and Profitable) Inside Marketing With MarketSurge podcast

Data Isn’t Boring — How Matt & Andrew Make Analytics Fun (and Profitable)

26d ago 37:49

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In this episode of Inside Marketing with MarketSurge, I sit down with Matt and Andrew, co-founders and hosts of Digital After Dark—a podcast born from late-night chats on digital analytics, data strategy, and tech trends. What began as friendly war stories grew into a vibrant community where practitioners debate, share, and stay ahead of the digital curve.

💡 What You’ll Learn:
• The Origin Story of Digital After Dark – How late-night inspiration + an Adobe Summit podcast kit launched a show
• Turning Data Into Dollars – Why your analytics can (and should) be a direct revenue driver
• SMB Data Playbook – The three essential metrics every small or mid-sized business should be tracking first
• What’s Next in Analytics – Exploring AI-powered insights, server-side tagging, identity resolution, and new privacy-driven strategies

👉 Key Highlights:
✅ From Banter to Community – How Matt & Andrew built a podcast more fun than data can’t-be
✅ Simplify to Amplify – Why analytics setups are too often overengineered (and what that costs you)
✅ Bootstrapping Analytics – Use GA4 & Tag Manager now, hire later—start collecting data today
✅ Emerging Tech & Trends – AI chat queries, cookie-free tracking, and how government regulations are reshaping digital workflows

Listen to Digital After Dark here:

Official Website – digitalafterdark.com
Digital After Dark+2
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Spreaker Podcast Page – Spreaker: Digital After Dark
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Spotify, Apple, YouTube & more – Available across streaming platforms via Rephonic listings
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📈 At MarketSurge, we help you turn tools into systems — and systems into growth. If you want automation that feels personal and performs like a team of 10, you’re in the right place.

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🎯 Book your 15-minute Value or Free Coffee Call:
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Useful Links
🌐 MarketSurge Website: https://marketsurge.io

📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

🎙️ MarketSurge Podcast: https://marketsurge.transistor.fm/

Digital After Dark (see links above)

46 episodes