Doug Eroh, president and GM of Longo Toyota, reveals how the world's largest Toyota dealership is navigating industry challenges while maintaining strong sales growth. He breaks down the impact of EV tax credit changes, shifting consumer preferences toward hybrids, and the effects of tariffs on automotive retail in this detailed conversation about the state of auto sales.
• New car sales up 10% year-over-year with used sales remaining flat
• EV mandate rollback in California and 12 other states viewed as positive for consumer choice
• 58% of Longo Toyota's 700 monthly vehicle sales are now hybrids
• Affordability remains the industry's biggest challenge with average new vehicle prices nearing $49,000
• Tariffs initially created a sales "frenzy" that pulled deals forward before normalizing
• Manufacturers largely absorbing tariff costs so far with minimal price increases to consumers
• Focus on leasing as a solution to affordability concerns
• High repair costs driven by advanced safety systems and technology
• Maintaining success through "controlling the controllables" and exceptional guest experience
Visit us at Longo Toyota, where we've been the world's largest Toyota dealership for 58 consecutive years.
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