Brad Pringle, General Manager of Claremont Toyota, shares how his dealership will sell 12,600 vehicles generating $570 million in revenue this year despite market challenges in Southern California.
• Business is moving in the right direction with projected 10-11% year-over-year growth
• Southern California market experienced disruption from tariff concerns and ICE raids affecting Hispanic customers
• Operating with incredibly low 8.3-day supply of inventory, compared to regional average of 10.5 days
• Toyota's hybrid strategy proving successful while other manufacturers recalibrate EV plans
• Leasing penetration approaching pre-COVID levels at 27-29%, reaching 40% on affordable models
• Digital retailing hasn't eliminated dealership visits but completely transformed the customer research process
• Customer experience philosophy centers on "how easy is it to do business with us?"
• Successful dealerships focus on setting customers up for financial success rather than one-time transactions
• Amazon and other third parties entering auto retail creates both challenges and opportunities
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