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#78 [EXTRAIT] Comment diriger l’évolution d’une marque sans perdre son ADN

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Manage episode 446177796 series 3253489
Content provided by Geoffrey Behaghel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoffrey Behaghel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

François Convercey, CEO de Rapha, partage son expérience sur la dynamique de la croissance d'une marque emblématique. Il aborde les défis de maintenir l'ADN de l'entreprise tout en répondant aux attentes du marché moderne.

François met en avant l'importance d'une vision stratégique claire et d'une connexion authentique avec la communauté, soulignant ainsi le rôle essentiel de l'authenticité dans l'évolution d'une marque.

  continue reading

137 episodes

Artwork
iconShare
 
Manage episode 446177796 series 3253489
Content provided by Geoffrey Behaghel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoffrey Behaghel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

François Convercey, CEO de Rapha, partage son expérience sur la dynamique de la croissance d'une marque emblématique. Il aborde les défis de maintenir l'ADN de l'entreprise tout en répondant aux attentes du marché moderne.

François met en avant l'importance d'une vision stratégique claire et d'une connexion authentique avec la communauté, soulignant ainsi le rôle essentiel de l'authenticité dans l'évolution d'une marque.

  continue reading

137 episodes

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