Retail strategist DeAnn Campbell exposes the invisible forces draining 2–5% of your store revenue each week — and how to stop them. From poor lighting to “store blindness,” she explains how hidden frictions erode value and how employee workarounds often point to the real problems. A must-listen for leaders seeking friction-free store experiences and effortless customer journeys.
Keywords: retail friction, customer experience, DeAnn Campbell, store operations, retail efficiency, shopper fatigue.

Chapters
00:00 Introduction to Retail Challenges
02:06 Deanne's Unique Background in Retail
05:23 Understanding Store Blindness
09:40 Refocusing on Controllable Factors
12:38 Small Changes, Big Impact
18:49 Observing Customer Behavior
23:09 Creating a Culture of Continuous Improvement
25:34 Taking Action on Insights
29:58 Mindset Shift for Retail Leaders
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