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POV on Threads: August 2025
Manage episode 502419882 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On thie episode, I provide an updated POV on Threads. Transcript below:
Let’s talk about Threads.
On the surface, Threads shows promising user growth. But when you look closer, the daily engagement numbers are still really low compared to its biggest competitor, X. Right now, the average active user spends only about three minutes a day on Threads — versus twenty-nine minutes on X. That’s a huge gap.
So what does that mean for food and beverage brands? Honestly, maintaining a presence on Threads just doesn’t look like the best use of time or resources. We’ve seen many brands post consistently, but most of those posts get fewer than ten likes, and almost never spark comments or shares. In fact, some well-known brands like Ocean Spray, Aloha, Swoon, and Graza have stopped posting altogether.
There is one exception: Poppi. Poppi’s posts do get solid engagement. But that has less to do with Threads as a platform and more to do with Poppi’s cult-like following and extremely loyal fan base. Unless your brand already has that same kind of built-in community, you’re probably not going to see much return from investing heavily in Threads right now.
So our recommendation? Skip it as a secondary platform for now and focus efforts where engagement is stronger.
683 episodes
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Manage episode 502419882 series 1980359
Content provided by Adam Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On thie episode, I provide an updated POV on Threads. Transcript below:
Let’s talk about Threads.
On the surface, Threads shows promising user growth. But when you look closer, the daily engagement numbers are still really low compared to its biggest competitor, X. Right now, the average active user spends only about three minutes a day on Threads — versus twenty-nine minutes on X. That’s a huge gap.
So what does that mean for food and beverage brands? Honestly, maintaining a presence on Threads just doesn’t look like the best use of time or resources. We’ve seen many brands post consistently, but most of those posts get fewer than ten likes, and almost never spark comments or shares. In fact, some well-known brands like Ocean Spray, Aloha, Swoon, and Graza have stopped posting altogether.
There is one exception: Poppi. Poppi’s posts do get solid engagement. But that has less to do with Threads as a platform and more to do with Poppi’s cult-like following and extremely loyal fan base. Unless your brand already has that same kind of built-in community, you’re probably not going to see much return from investing heavily in Threads right now.
So our recommendation? Skip it as a secondary platform for now and focus efforts where engagement is stronger.
683 episodes
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Similar to Inner Sircle
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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