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Building a One-Page Marketing Strategy Part 1
Manage episode 524513607 series 3607269
Your marketing strategy should reflect the buying stages of your prospects. Use our Trust Curve™ framework to build your one-page marketing strategy.
Topics include:
↳ How does “awareness” happen? Through which channels?
↳ Persuasion techniques
↳ Best practices on relative spend and focus for each vertical?
62 episodes
Building a One-Page Marketing Strategy Part 1
Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
Manage episode 524513607 series 3607269
Your marketing strategy should reflect the buying stages of your prospects. Use our Trust Curve™ framework to build your one-page marketing strategy.
Topics include:
↳ How does “awareness” happen? Through which channels?
↳ Persuasion techniques
↳ Best practices on relative spend and focus for each vertical?
62 episodes
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