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Classics - Don't Compete on Price, Compete on Value with Joe & Joni Rocco

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Manage episode 440648384 series 1255821
Content provided by Influential U. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Influential U or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Joe & Joni Rocco, a husband-and-wife small business duo from Denver, Colorado, showcase the power of specialization in a highly commoditized industry. Instead of competing on price, they focus on delivering unique value through various key attributes. Once navigating late nights, weekends, high-stress environments, and the challenges of a fatherless family, they’ve now transformed their lives. By understanding each other's Personality and Transactional Behavior, they've successfully reduced their demanding 80-hour workweek to a balanced 40 hours.

In this episode's talk, Co-Founder Kirkland Tibbels talks on the Characteristics of Value that are considered and applied when constructing a business offer. He states, "If you are worried about the direct competitor, you are worried about the wrong thing." You'll hear why this is — and how to go about constructing a valuable offer that first satisfies you.

Podcast Bonus:

Thrive: https://influentialu.global/thrive/

Coupon code: 30DAYS

  continue reading

199 episodes

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iconShare
 
Manage episode 440648384 series 1255821
Content provided by Influential U. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Influential U or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Joe & Joni Rocco, a husband-and-wife small business duo from Denver, Colorado, showcase the power of specialization in a highly commoditized industry. Instead of competing on price, they focus on delivering unique value through various key attributes. Once navigating late nights, weekends, high-stress environments, and the challenges of a fatherless family, they’ve now transformed their lives. By understanding each other's Personality and Transactional Behavior, they've successfully reduced their demanding 80-hour workweek to a balanced 40 hours.

In this episode's talk, Co-Founder Kirkland Tibbels talks on the Characteristics of Value that are considered and applied when constructing a business offer. He states, "If you are worried about the direct competitor, you are worried about the wrong thing." You'll hear why this is — and how to go about constructing a valuable offer that first satisfies you.

Podcast Bonus:

Thrive: https://influentialu.global/thrive/

Coupon code: 30DAYS

  continue reading

199 episodes

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