Perla Bloom is a dynamic global marketing strategy leader, passionate about the intersection of tech, creativity, and culture. She builds brands, creates connected experiences for audiences that solve a problem to reach specific objectives and is a sought-after international speaker at industry events and on podcasts. She currently leading comms planning for innovation and entertainment at Expedia Group, and before that was at EA Games writing global marketing strategies for iconic games like Battlefield, The Sims, Need for Speed and many more. She also has expertise spanning various sectors, from FMCG to fintech, to Luxury and writes a newsletter that decodes cultural signals shaping brands and tech called ‘Culture Meets What’s Next'. Whatever the project she has worked on, she is always committed to providing fully integrated, truly creative campaigns, that touch the cultural entities significant to her audiences, with a focus on innovative digital multi touchpoint experiences, more recently involving emerging tech such as AI. Connect with her on LinkedIn https://www.linkedin.com/in/perlabloom/

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