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Steve Robinson, Omnicommerce | The Secrets of Marketing Spending Ep.6

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Manage episode 509824128 series 3689046
Content provided by Infinity Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Infinity Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, host Al Keck sits down with Steve Robinson, founder and CEO of Omnicommerce, to delve deep into marketing spend strategies, focusing on optimising long-term value through customer lifetime value and insightful data analytics.
Key Topics Discussed:

  • Introduction to Omnicommerce
  • The Importance of Customer Lifetime Value (CLV) - why focusing solely on short-term metrics or new customer acquisition is risky
  • Challenges for E-commerce Businesses
  • Accurate Modeling of Customer Behaviour - how businesses can use a 5-year CLV trajectory within months of data collection, even with just a few months of trading data
  • Marketing Spend Strategy: Acquisition vs Retention - the importance of balancing spend between acquiring new customers and encouraging repeat purchases is highlighted
  • Navigating Data Privacy Changes - The impact of iOS updates on data tracking and advertising efficiency, mentioning the creative use of geographic control groups to measure marketing impact objectively

Useful Links:

This episode was recorded in March 2022.

If you found this episode useful, please subscribe to the Infinity Nation and Beyond podcast and connect with us on LinkedIn and Instagram for more interviews, tips, and insights into e-commerce and digital growth.

Interested in working with Infinity Nation to create a successful digital experience for your company or product?

Get in touch to set up a meeting with our team.

[email protected]

  continue reading

6 episodes

Artwork
iconShare
 
Manage episode 509824128 series 3689046
Content provided by Infinity Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Infinity Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, host Al Keck sits down with Steve Robinson, founder and CEO of Omnicommerce, to delve deep into marketing spend strategies, focusing on optimising long-term value through customer lifetime value and insightful data analytics.
Key Topics Discussed:

  • Introduction to Omnicommerce
  • The Importance of Customer Lifetime Value (CLV) - why focusing solely on short-term metrics or new customer acquisition is risky
  • Challenges for E-commerce Businesses
  • Accurate Modeling of Customer Behaviour - how businesses can use a 5-year CLV trajectory within months of data collection, even with just a few months of trading data
  • Marketing Spend Strategy: Acquisition vs Retention - the importance of balancing spend between acquiring new customers and encouraging repeat purchases is highlighted
  • Navigating Data Privacy Changes - The impact of iOS updates on data tracking and advertising efficiency, mentioning the creative use of geographic control groups to measure marketing impact objectively

Useful Links:

This episode was recorded in March 2022.

If you found this episode useful, please subscribe to the Infinity Nation and Beyond podcast and connect with us on LinkedIn and Instagram for more interviews, tips, and insights into e-commerce and digital growth.

Interested in working with Infinity Nation to create a successful digital experience for your company or product?

Get in touch to set up a meeting with our team.

[email protected]

  continue reading

6 episodes

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