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Third-Party Certifications and Building Trust in the Collagen Category

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Manage episode 518952794 series 3670721
Content provided by ITC Strategy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ITC Strategy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Industry Transparency podcast, Steve Imgrund and Len Monheit explore the growing importance of third-party certifications in the natural health and ingredients industry, with a spotlight on the collagen category.

As the collagen market continues to expand, theres an increased call for transparency from both consumers and clinicians alike. With the rise of many types and formats in the market, third-party certifications have become essential tools for cutting through marketing noise and helping brands and ingredient manufacturers demonstrate their commitment to quality and responsible practices.

This conversation dives deep into why the collagen category specifically needs clearer standards, given its explosive growth, diverse sources, and widespread consumer confusion. Learn how the Collagen Stewardship Alliance was created with transparency and stewardship at its core, and hear from the pioneering companies in the NutraStrong™ Collagen Verified Program.

Hear from Javier Velasco, R&D and Quality Director at Bioiberica, Hanna Charron, Associate Director, Health Ingredients Product Management at Lonza, and Arun Nair, Chief Command Officer of Stratum Nutrition as they share their experiences going through the NutraStrong™ Collagen Verified Program and explain the value it brings to the industry.

Connect with us on LinkedIn or visit us at itcstrategy.com

  continue reading

3 episodes

Artwork
iconShare
 
Manage episode 518952794 series 3670721
Content provided by ITC Strategy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ITC Strategy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Industry Transparency podcast, Steve Imgrund and Len Monheit explore the growing importance of third-party certifications in the natural health and ingredients industry, with a spotlight on the collagen category.

As the collagen market continues to expand, theres an increased call for transparency from both consumers and clinicians alike. With the rise of many types and formats in the market, third-party certifications have become essential tools for cutting through marketing noise and helping brands and ingredient manufacturers demonstrate their commitment to quality and responsible practices.

This conversation dives deep into why the collagen category specifically needs clearer standards, given its explosive growth, diverse sources, and widespread consumer confusion. Learn how the Collagen Stewardship Alliance was created with transparency and stewardship at its core, and hear from the pioneering companies in the NutraStrong™ Collagen Verified Program.

Hear from Javier Velasco, R&D and Quality Director at Bioiberica, Hanna Charron, Associate Director, Health Ingredients Product Management at Lonza, and Arun Nair, Chief Command Officer of Stratum Nutrition as they share their experiences going through the NutraStrong™ Collagen Verified Program and explain the value it brings to the industry.

Connect with us on LinkedIn or visit us at itcstrategy.com

  continue reading

3 episodes

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