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How focusing on customer happiness led to success for KnowledgeOwl - Marybeth Alexander

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Manage episode 433312893 series 2803681
Content provided by James McKinven. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James McKinven or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marybeth Alexander is the founder and Chief Executive Owl of KnowledgeOwl, a bootstrapped knowledge base software founded in 2015. Started as an idea within SurveyGizmo, where Marybeth was working at the time, the company has since flourished into a small, profitable, sustainable business ultimately being built to improve the lives of the founders, employees and customers. In this episode we talk about how Marybeth bought the company from her previous employers, how they grew through reviews and why more indie hackers should put customer happiness front and centre.

Timestamps

  • 00:00 - Intro
  • 01:26 Founding story of KnowledgeOwl (prev Help Gizmo)
  • 06:54 Marketing and Growth
  • 08:58 How to have happy customers
  • 10:54 KnowledgeOwl's appraoch to product development
  • 13:35 How important is the KnowledgeOwl brand
  • 15:07 Recommendations

Recommendations

My links

Sponsor - EmailOctopus 🐙

EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.

  continue reading

128 episodes

Artwork
iconShare
 
Manage episode 433312893 series 2803681
Content provided by James McKinven. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James McKinven or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marybeth Alexander is the founder and Chief Executive Owl of KnowledgeOwl, a bootstrapped knowledge base software founded in 2015. Started as an idea within SurveyGizmo, where Marybeth was working at the time, the company has since flourished into a small, profitable, sustainable business ultimately being built to improve the lives of the founders, employees and customers. In this episode we talk about how Marybeth bought the company from her previous employers, how they grew through reviews and why more indie hackers should put customer happiness front and centre.

Timestamps

  • 00:00 - Intro
  • 01:26 Founding story of KnowledgeOwl (prev Help Gizmo)
  • 06:54 Marketing and Growth
  • 08:58 How to have happy customers
  • 10:54 KnowledgeOwl's appraoch to product development
  • 13:35 How important is the KnowledgeOwl brand
  • 15:07 Recommendations

Recommendations

My links

Sponsor - EmailOctopus 🐙

EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.

  continue reading

128 episodes

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