Email Industry Briefing – Q2 2025 (Episode 6) – Key Take-aways

• Email is still mission-critical.

  • 56 % of all vital business communication flows through email, prized for its structured, traceable, and auditable nature.

  • It remains the default for formal, high-stakes messages—even in mobile-first, hybrid workplaces.

  • Security is a top concern: phishing, data leakage, and mis-sends keep IT leaders focused on risk mitigation.

• Global deliverability expertise is expanding.

  • Aurora SendCloud becomes emailexpert’s first Chinese Charter Enterprise Member, strengthening East–West knowledge sharing on China-specific regulations and inbox placement challenges.

  • The partnership underscores a push toward worldwide collaboration on compliance and deliverability best practices.

• Long-term alliances reinforce industry standards.

  • Bouncer (email verification) upgrades to Charter Enterprise status after five years of consistent support for emailexpert events, signalling sustained commitment to quality and innovation.

• MarTech consolidation + AI acceleration.

  • Cakemail acquired Leadfox (March 21 2025) to broaden its suite and build an AI-powered marketing assistant.

  • Deal exemplifies a wider trend: vendors either merge or bolt on AI to stay competitive against larger automation platforms. Leadfox continues as a standalone brand for now.

• Virtual events remain a knowledge hub.

  • Festival of Email 2025 (8–9 Oct, online) aims to be the most interactive edition yet, with a new platform, evergreen session replay, lead-gen features, and tracks on copywriting, advanced segmentation, CRM, deliverability, and list growth.

Bottom line: Email’s central role in business endures while the ecosystem modernises—through global partnerships to tackle deliverability, strategic M&A to integrate AI, and vibrant events that keep practitioners connected and informed.