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The Death of the Facebook Targeting? | Episode 182

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Manage episode 493401306 series 1205202
Content provided by InboundBuzz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by InboundBuzz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, moving away from traditional funnel-based strategies. We explore how this changes the way advertisers approach campaigns—focusing less on granular targeting and more on creative, clean data, and clear objectives. Plus, we discuss the impact of tools like Conversion API on improving tracking accuracy and lowering costs, helping your ads perform better in a privacy-conscious world. If you want to stay ahead in Meta advertising, this episode breaks down what you need to know.

  continue reading

114 episodes

Artwork
iconShare
 
Manage episode 493401306 series 1205202
Content provided by InboundBuzz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by InboundBuzz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, moving away from traditional funnel-based strategies. We explore how this changes the way advertisers approach campaigns—focusing less on granular targeting and more on creative, clean data, and clear objectives. Plus, we discuss the impact of tools like Conversion API on improving tracking accuracy and lowering costs, helping your ads perform better in a privacy-conscious world. If you want to stay ahead in Meta advertising, this episode breaks down what you need to know.

  continue reading

114 episodes

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