In this episode, we discuss how persuasion manifests online. We focus on how persuasion is used on social media by influencers and how we process and understand persuasive messages. We also discuss how persuasion is used in misinformation and some strategies to counter false or misleading information!

Misinformation Resources

https://spunout.ie/life/privacy-security/fake-news/

HTML Heroes - https://heroes.webwise.ie/html-heroes/

Research Resources

Principles of Persuasion - https://www.influenceatwork.com/7-principles-of-persuasion/

Source Credibility and Persuasive Arguements - https://www.emerald.com/insight/content/doi/10.1108/jebde-10-2022-0038/full/html

Elaboration Likelihood Model of Persuasion - https://www.sciencedirect.com/science/article/abs/pii/S0065260108602142