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cold email crash course: sending 1.5M emails per month

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Manage episode 440243504 series 3444054
Content provided by [email protected] and Cody Schneider. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] and Cody Schneider or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates.

Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:05:33) The core thing for successful cold emailing is having a solid offer that actually solves the pain point of the market you're selling to.

(00:11:36) Using intent signals like scraping LinkedIn followers or job postings can significantly improve the effectiveness of cold email campaigns.

(00:17:46) Auto-creating accounts for potential customers and inviting them to try the product can be an effective lead generation strategy.

(00:20:00) When managing cold email campaigns, it's more effective to focus on the contact-to-lead ratio rather than open rates or reply rates.

(00:33:07) Creating content, especially video content, can significantly improve conversion rates and build trust with potential clients in the agency space.

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/nick-abraham/

https://x.com/NickAbraham12

https://www.leadbird.io/

LandingCat: SEO for ecommerce - https://www.landingcat.com/

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 440243504 series 3444054
Content provided by [email protected] and Cody Schneider. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] and Cody Schneider or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates.

Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:05:33) The core thing for successful cold emailing is having a solid offer that actually solves the pain point of the market you're selling to.

(00:11:36) Using intent signals like scraping LinkedIn followers or job postings can significantly improve the effectiveness of cold email campaigns.

(00:17:46) Auto-creating accounts for potential customers and inviting them to try the product can be an effective lead generation strategy.

(00:20:00) When managing cold email campaigns, it's more effective to focus on the contact-to-lead ratio rather than open rates or reply rates.

(00:33:07) Creating content, especially video content, can significantly improve conversion rates and build trust with potential clients in the agency space.

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/nick-abraham/

https://x.com/NickAbraham12

https://www.leadbird.io/

LandingCat: SEO for ecommerce - https://www.landingcat.com/

  continue reading

55 episodes

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