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How a weekend hack became a multimillion-dollar AI startup | Adit Abraham (Co-founder & CEO at Reducto)

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Manage episode 479755086 series 2815222
Content provided by First Round. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by First Round or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Adit Abraham is the co-founder and CEO of Reducto, which helps leading AI teams extract and structure data from complex documents and spreadsheets in their pipeline. Within 6 months of launching, Reducto went from 0→7 figures in ARR. Reducto has grown to process tens of millions of pages monthly for companies ranging from startups to Fortune 10 enterprises. They just announced a $24M Series A. Before Reducto, Adit was a Product Manager at Google, working on Ads and Search, and conducted machine learning research at MIT's Media Lab.

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In today’s episode, we discuss:

  • How listening to customers revealed an opportunity to pivot
  • The weekend project that became Reducto's breakthrough
  • Landing a Fortune 10 customer
  • A technical founder's guide to sales
  • Key insights from Reducto's fundraising journey
  • Advice for founders: “You’re going to fail”
  • Much more

---

Referenced:

---

Where to find Adit:

---

Where to find Brett:

---

Where to find First Round Capital:

---

Timestamps:

(00:00) Hackathons, YC, and an unexpected pivot

(05:23) The weekend project that became Reducto's breakthrough

(09:11) How customer signal led to PDF processing

(14:46) Landing a Fortune 10 customer

(22:42) Building “transferable features”

(25:58) How caring beats sales skills in startup growth

(30:28) The strategy behind Reducto's horizontal expansion

(36:18) Hire slow, go-to-market fast

(41:45) A technical founder's guide to sales

(43:45) “You’re going to fail”

(46:27) Why startups win

(48:30) Key insights from Reducto's fundraising journey

(51:43) Less structure, more impact

(55:00) How frustrations shaped Reducto’s culture

(57:35) The question you should always ask in meetings

  continue reading

147 episodes

Artwork
iconShare
 
Manage episode 479755086 series 2815222
Content provided by First Round. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by First Round or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Adit Abraham is the co-founder and CEO of Reducto, which helps leading AI teams extract and structure data from complex documents and spreadsheets in their pipeline. Within 6 months of launching, Reducto went from 0→7 figures in ARR. Reducto has grown to process tens of millions of pages monthly for companies ranging from startups to Fortune 10 enterprises. They just announced a $24M Series A. Before Reducto, Adit was a Product Manager at Google, working on Ads and Search, and conducted machine learning research at MIT's Media Lab.

---

In today’s episode, we discuss:

  • How listening to customers revealed an opportunity to pivot
  • The weekend project that became Reducto's breakthrough
  • Landing a Fortune 10 customer
  • A technical founder's guide to sales
  • Key insights from Reducto's fundraising journey
  • Advice for founders: “You’re going to fail”
  • Much more

---

Referenced:

---

Where to find Adit:

---

Where to find Brett:

---

Where to find First Round Capital:

---

Timestamps:

(00:00) Hackathons, YC, and an unexpected pivot

(05:23) The weekend project that became Reducto's breakthrough

(09:11) How customer signal led to PDF processing

(14:46) Landing a Fortune 10 customer

(22:42) Building “transferable features”

(25:58) How caring beats sales skills in startup growth

(30:28) The strategy behind Reducto's horizontal expansion

(36:18) Hire slow, go-to-market fast

(41:45) A technical founder's guide to sales

(43:45) “You’re going to fail”

(46:27) Why startups win

(48:30) Key insights from Reducto's fundraising journey

(51:43) Less structure, more impact

(55:00) How frustrations shaped Reducto’s culture

(57:35) The question you should always ask in meetings

  continue reading

147 episodes

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