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Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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EP49: Can you be too early to a marketing channel?

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Manage episode 516126889 series 2653299
Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When it comes to growth channels, things are as straightforward as they seem. Attribution is as complex as ever, and if you move too fast, you risk wasting money on strategies that “don’t work”, not because they can’t, but because you’re too early.

In this episode of In Demand, Asia and Kim dig into how to understand which channels work (or don't). They unpack false positives and false negatives, the pitfalls of premature ad testing, and why channels should be evaluated as part of a larger system, not in isolation.

If you’ve ever wondered whether a channel failed because of timing or execution, this episode will help you separate signal from noise.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 516126889 series 2653299
Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When it comes to growth channels, things are as straightforward as they seem. Attribution is as complex as ever, and if you move too fast, you risk wasting money on strategies that “don’t work”, not because they can’t, but because you’re too early.

In this episode of In Demand, Asia and Kim dig into how to understand which channels work (or don't). They unpack false positives and false negatives, the pitfalls of premature ad testing, and why channels should be evaluated as part of a larger system, not in isolation.

If you’ve ever wondered whether a channel failed because of timing or execution, this episode will help you separate signal from noise.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

  continue reading

38 episodes

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