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Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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EP43: Making customer research a core part of your growth process

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Manage episode 491866105 series 2653299
Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most SaaS companies know customer research matters, but too often, it becomes a one-off project or gets pushed down the list.

In this episode of In Demand, Asia and Kim break down how to make customer research a core part of your growth process. They share how their own approach to research sprints has evolved, what mistakes they made early on, and what they do now to consistently uncover insights that drive real decisions.

You’ll also learn how to structure a fast, effective sprint, when to run different types of interviews (from churn to win-loss), and how to turn interviews into strategy and not just documentation.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

Links:

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 491866105 series 2653299
Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most SaaS companies know customer research matters, but too often, it becomes a one-off project or gets pushed down the list.

In this episode of In Demand, Asia and Kim break down how to make customer research a core part of your growth process. They share how their own approach to research sprints has evolved, what mistakes they made early on, and what they do now to consistently uncover insights that drive real decisions.

You’ll also learn how to structure a fast, effective sprint, when to run different types of interviews (from churn to win-loss), and how to turn interviews into strategy and not just documentation.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

Links:

  continue reading

38 episodes

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