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Is the CPM Model in Podcasting Really Sustainable?
Manage episode 416980797 series 3553616
In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."
Join us as we dive deep into this topic with two podcasting pros.
Plus, Stupid Stuff in Podcasting and The Flattering Ram!
Co-hosts, ( ) and Gareth Davies(@garethsounds on X) .
Links to interesting things from this episode
- Kathy Doyle | LinkedIn
- Independent Podcast Awards 2024
- Quill Podcast Agency | High-Quality Corporate Podcast Production
- CoHost | Podcast Analytics and Audience Insights
- Podcast Production Services | Lower Street
- The world's most influential branded podcasts - Pacific Content
- Alex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / X
- Podcast Advertising Rates [2024] | Ad Results Media
- Audioboom sees revenue growth
- Why our system for valuing podcasts is broken - Current
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Mentioned in this episode:
A Breath of Fresh Air with Sandy Kaye
Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!
The Podcast Show, London, 2024
Get ready for over 150 hours of content from a lineup wall-to-wall with some of the most recognisable voices in audio and major players in the UK and International podcast industry. And of course, Mark and the Captivate team (plus, team Global!) will be there to give some merch away and to speak on pressing topics for creators, and the industry at large!
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OP3 - https://op3.dev/privacy
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