What really influences a jury’s final decision? In this IMS Insights Podcast, Senior Client Success Advisor Adam Bloomberg chats with Senior Jury Consulting & Strategy Advisor Chris Ritter to break down the psychology and strategy behind how jurors think—and how legal teams can use that knowledge to shape more persuasive case stories.

Tune in as Adam and Chris dive into:

• The impact of unanimous vs. supermajority verdict rules
• How jurors absorb and evaluate information—heuristically, systematically, or both
• Building credibility and trust with a diverse jury
• Designing multiple persuasive paths that lead to the same verdict
• Predicting shifts in juror alliances and adjusting your approach mid-deliberation

This episode is a must-listen for trial attorneys, litigation teams, and legal professionals looking to sharpen their understanding of jury behavior and boost courtroom outcomes.

Find the original LinkedIn Live recording here.

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.