In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg sits down with Senior Jury Consulting & Strategy Advisor Chris Ritter—author of Creating Winning Trial Strategies—to explore the art and science of Mental Mining®. Their conversation dives into how this methodology helps trial teams uncover the subconscious ways jurors process information and how to use that insight to educate, motivate, and connect.

Listen now for insights on:

• What Mental Mining is and why it matters in trial strategy
• How to identify jurors’ subconscious “toeholds” and leverage them effectively
• The difference between ongoing Mental Mining and dedicated strategy sessions
• How the “desired dozen” questions guide clear and persuasive case narratives

Ideal for trial lawyers, litigation teams, and professionals navigating complex disputes, this episode provides actionable takeaways on strengthening advocacy and persuading today’s juries.

Watch the original LinkedIn Live recording here.

Learn more about Chris’s expertise: G. Christopher Ritter, JD | Senior Jury Consulting & Strategy Advisor

Read about Adam’s background: Adam Bloomberg | Senior Client Success Advisor

Explore IMS’s litigation support solutions: Our Trial Consultancy Services | IMS Legal Strategies

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.