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How Can Excellent Product Marketing Make WordPress Hosting Better?
Manage episode 482530198 series 3648833
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Jesse Friedman sits down with Krys Lambiase, Senior Director of Product Marketing at Bluehost, to discuss how effective product marketing can transform WordPress hosting. They explore creating personalized experiences that guide users based on their specific goals, avoiding confusing interfaces, and extending onboarding into ongoing customer education and support.
- (00:00) - 106.1 - Krys Lambiase (Newfold) Audio
- (00:29) - Introduction
- (01:20) - Getting Personal(ized) with Product Marketing
- (04:41) - Serving Entrepreneurs and Agencies
- (14:15) - The Difference Between Hosting and Managed Hosting
- (18:52) - Good Support is Table Stakes
- (24:39) - The Importance of Customer Success
- (26:47) - Conclusion
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