"Why 'When' Converts Better Than 'If' In Marketing Imperfect Marketing podcast

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"Why 'When' Converts Better Than 'If' in Marketing

6d ago 31:01

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In this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform the way you sell, market, and connect with others.

Nikki shares her unexpected journey into NLP—beginning with a mentor’s observation about her body language—and how this one insight set her on a path to over 1,200 hours of NLP training. Along the way, we discuss:

Understanding NLP and Its Power in Communication

What NLP really is (and what it isn’t)
The three categories of communication—words, body language, and voice quality—and why words alone make up just 7%
How to adjust your communication style to create stronger connection and trust

Using NLP in Sales and Marketing

The role of “toward” vs. “away from” motivational traits in persuasive messaging
How to balance benefit-focused and pain-point-driven language to appeal to more of your ideal audience
Why repelling the wrong audience is just as important as attracting the right one

Strategic Word Choices That Make or Break Conversions

The hidden sales-killer in your copy: why “if” slows down buying decisions
The simple shift to “when” for stronger embedded commands
How small tweaks in language can make your offers more compelling

Key Takeaways for Marketers and Sales Professionals

Marketing is for the buyer who is ready now—stop holding back for fear of judgment
Flexibility in communication attracts more of the right clients without diluting your message
Why NLP techniques work hand-in-hand with AI-generated content to personalize and convert

Whether you’re a marketer looking to fine-tune your messaging, a sales professional aiming to increase conversions, or simply someone who wants to communicate with greater influence, this episode offers actionable insights you can start using immediately.

Are you ready to unlock the hidden potential in your words, body language, and delivery? Tune in to discover how NLP can transform the way you connect, sell, and market.

Connect with NIKKI RAUSCH:
WEBSITE: https://yoursalesmaven.com/
CONTACT INFO: [email protected]|
Facebook - https://www.facebook.com/yoursalesmaven/
Instagram - https://www.instagram.com/your_sales_maven/
Linkedin - https://www.linkedin.com/in/nicolerausch
FREE RESOURCE: Free Training: Seal The Deal: Questions that close sales https://yoursalesmaven.com/imperfect

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Chapters

1. "Why 'When' Converts Better Than 'If' in Marketing (00:00:00)

2. Introducing Nikki and NLP (00:00:54)

3. Discovering NLP Through Storytelling (00:02:57)

4. What is Neuro-Linguistic Programming? (00:07:11)

5. The Science of Communication (00:10:01)

6. Toward vs. Away From Motivation (00:14:27)

7. Strategic Word Choices in Marketing (00:22:45)

8. Marketing for Your Ideal Buyer (00:26:05)

307 episodes

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