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How AI 10x'd This Podcast Network? Behind-the-Scenes Secrets with DM Meador

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Manage episode 492384904 series 3449666
Content provided by Kendra Corman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kendra Corman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of Imperfect Marketing, host Kendra Corman welcomes podcast producer and marketing strategist Dennis "DM" Meador to explore how attorneys—and really any professional—can use high-quality, niche podcasting to build authority, attract ideal clients, and scale trust in an AI-powered content world.

Dennis shares his journey from a high-production lifestyle podcast to building the Legal Podcast Network, a turnkey system specifically for attorneys.

Through candid lessons, big investments, and creative pivots, he developed a scalable approach to podcasting that helps professionals connect with the right audience—not just the largest one.

We explore:

The Power of Niche Podcasting for Authority Building

  • Why attorneys (and other experts) must think like media companies in today’s digital landscape
  • How production value became Dennis’s unfair advantage—and what most people miss
  • Why smaller, targeted podcast audiences often convert better than mass appeal

Systematizing Success with AI and Human Review

  • The principle of “AI then eyes”: how Dennis blends AI tools with human oversight for efficiency and quality
  • Real examples of using AI for planning, scripting, editing, and reporting—without losing authenticity
  • How his team handles cultural context, editing standards, and quality control across global teams

Creating Thought Leadership Content That Attracts the Right Clients

  • Helping clients identify their ideal client type (e.g., high-net-worth divorce vs. quickie divorces) and reverse-engineering content to match
  • How question-based SEO and ChatGPT-fueled searches are reshaping legal marketing strategies
  • Why specific, empathy-driven content (like “What happens to my lake house in a divorce?”) beats generic messaging every time

Marketing Lessons and AI Realism

  • Dennis’s two biggest marketing lessons: (1) Learn what’s coming, and (2) Give things time
  • The importance of sticking to your scope—and knowing when to walk away from clients who demand more than they pay for
  • Why firms that understand where attention is going (video, podcasting, AI-driven platforms) will win long-term

Key Takeaways for Marketers and Creators

  • Podcasting isn’t just a content tactic—it’s strategic authority positioning
  • AI doesn’t replace marketers; it upgrades your department—if used intentionally
  • Focus on consistent, relevant, problem-solving content. That’s what drives trust (and conversions)

Whether you’re a marketing pro, a podcast enthusiast, or an attorney wondering how to stand out, this episode gives you a front-row seat to the behind-the-scenes strategy of modern, high-impact podcasting.

🎧 Ready to rethink your marketing and make your expertise visible?
Tune in to learn how podcasting and AI can elevate your visibility—and your value.

💬 Connect with Dennis “DM” Meador and explore the Legal Podcast Network:

Website: https://legalpodcastnetwork.com
Instagram: https://www.instagram.com/legalpodcastnetwork.lawyer

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

  continue reading

Chapters

1. Introduction to Imperfect Marketing (00:00:00)

2. Origins of the Legal Podcast Network (00:02:37)

3. How Production Value Creates Authority (00:06:56)

4. Using AI to Enhance Content Creation (00:11:52)

5. Targeting the Right Legal Clients (00:18:24)

6. Setting Boundaries with Difficult Clients (00:23:42)

7. Marketing Lessons: Learn What's Coming (00:26:24)

306 episodes

Artwork
iconShare
 
Manage episode 492384904 series 3449666
Content provided by Kendra Corman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kendra Corman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of Imperfect Marketing, host Kendra Corman welcomes podcast producer and marketing strategist Dennis "DM" Meador to explore how attorneys—and really any professional—can use high-quality, niche podcasting to build authority, attract ideal clients, and scale trust in an AI-powered content world.

Dennis shares his journey from a high-production lifestyle podcast to building the Legal Podcast Network, a turnkey system specifically for attorneys.

Through candid lessons, big investments, and creative pivots, he developed a scalable approach to podcasting that helps professionals connect with the right audience—not just the largest one.

We explore:

The Power of Niche Podcasting for Authority Building

  • Why attorneys (and other experts) must think like media companies in today’s digital landscape
  • How production value became Dennis’s unfair advantage—and what most people miss
  • Why smaller, targeted podcast audiences often convert better than mass appeal

Systematizing Success with AI and Human Review

  • The principle of “AI then eyes”: how Dennis blends AI tools with human oversight for efficiency and quality
  • Real examples of using AI for planning, scripting, editing, and reporting—without losing authenticity
  • How his team handles cultural context, editing standards, and quality control across global teams

Creating Thought Leadership Content That Attracts the Right Clients

  • Helping clients identify their ideal client type (e.g., high-net-worth divorce vs. quickie divorces) and reverse-engineering content to match
  • How question-based SEO and ChatGPT-fueled searches are reshaping legal marketing strategies
  • Why specific, empathy-driven content (like “What happens to my lake house in a divorce?”) beats generic messaging every time

Marketing Lessons and AI Realism

  • Dennis’s two biggest marketing lessons: (1) Learn what’s coming, and (2) Give things time
  • The importance of sticking to your scope—and knowing when to walk away from clients who demand more than they pay for
  • Why firms that understand where attention is going (video, podcasting, AI-driven platforms) will win long-term

Key Takeaways for Marketers and Creators

  • Podcasting isn’t just a content tactic—it’s strategic authority positioning
  • AI doesn’t replace marketers; it upgrades your department—if used intentionally
  • Focus on consistent, relevant, problem-solving content. That’s what drives trust (and conversions)

Whether you’re a marketing pro, a podcast enthusiast, or an attorney wondering how to stand out, this episode gives you a front-row seat to the behind-the-scenes strategy of modern, high-impact podcasting.

🎧 Ready to rethink your marketing and make your expertise visible?
Tune in to learn how podcasting and AI can elevate your visibility—and your value.

💬 Connect with Dennis “DM” Meador and explore the Legal Podcast Network:

Website: https://legalpodcastnetwork.com
Instagram: https://www.instagram.com/legalpodcastnetwork.lawyer

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

  continue reading

Chapters

1. Introduction to Imperfect Marketing (00:00:00)

2. Origins of the Legal Podcast Network (00:02:37)

3. How Production Value Creates Authority (00:06:56)

4. Using AI to Enhance Content Creation (00:11:52)

5. Targeting the Right Legal Clients (00:18:24)

6. Setting Boundaries with Difficult Clients (00:23:42)

7. Marketing Lessons: Learn What's Coming (00:26:24)

306 episodes

All episodes

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