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How Will AI Revamp Marketing—and the Role of CMOs?
Manage episode 509411047 series 3553756
AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet Balis explores how this will fundamentally change CMOs’ decision making. They will no longer focus exclusively on marketing campaigns; rather, they’ll broaden their oversight to delivering business outcomes—and they’ll do it by leading a holistic, company-wide transformation.
Learn More:
Janet Balis: https://on.bcg.com/46NNawp
BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/4pJwe2u
BCG on the Media and Entertainment Industry: https://on.bcg.com/4mBDECp
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
44 episodes
Manage episode 509411047 series 3553756
AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet Balis explores how this will fundamentally change CMOs’ decision making. They will no longer focus exclusively on marketing campaigns; rather, they’ll broaden their oversight to delivering business outcomes—and they’ll do it by leading a holistic, company-wide transformation.
Learn More:
Janet Balis: https://on.bcg.com/46NNawp
BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/4pJwe2u
BCG on the Media and Entertainment Industry: https://on.bcg.com/4mBDECp
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
44 episodes
All episodes
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