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How Will AI Revamp Marketing—and the Role of CMOs?

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Manage episode 509411047 series 3553756
Content provided by Boston Consulting Group BCG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Boston Consulting Group BCG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet Balis explores how this will fundamentally change CMOs’ decision making. They will no longer focus exclusively on marketing campaigns; rather, they’ll broaden their oversight to delivering business outcomes—and they’ll do it by leading a holistic, company-wide transformation.

Learn More:

Janet Balis: https://on.bcg.com/46NNawp

BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/4pJwe2u

BCG on the Media and Entertainment Industry: https://on.bcg.com/4mBDECp


This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
  continue reading

44 episodes

Artwork
iconShare
 
Manage episode 509411047 series 3553756
Content provided by Boston Consulting Group BCG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Boston Consulting Group BCG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet Balis explores how this will fundamentally change CMOs’ decision making. They will no longer focus exclusively on marketing campaigns; rather, they’ll broaden their oversight to delivering business outcomes—and they’ll do it by leading a holistic, company-wide transformation.

Learn More:

Janet Balis: https://on.bcg.com/46NNawp

BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/4pJwe2u

BCG on the Media and Entertainment Industry: https://on.bcg.com/4mBDECp


This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
  continue reading

44 episodes

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