In this episode of the Imagine Moore Podcast, host Rose Young engages in an enlightening conversation with John Vaughan, the founder of Story Focused Media. With over 25 years of experience in sales and marketing and a successful stint in commercial insurance, John shares his remarkable journey of transitioning from a stable career to an entrepreneurial venture in the creative industry.

John delves into the steps he took to identify his strengths and market needs, and how he leveraged his background in sales to build a thriving business that stands out in the competitive world of video storytelling. He discusses the importance of storytelling in enhancing brand identity and the crucial role it plays in connecting businesses with their audience.

The episode is packed with practical advice for entrepreneurs, including networking tips, the power of storytelling, and the significance of finding your niche. Whether you're at the beginning of your entrepreneurial journey or looking to scale your business, John's insights offer valuable guidance and inspiration. Tune in to discover how to align your business strategy with your brand's story and make a lasting impact in your industry.