In this powerful episode, Michael sits down with Francis Piché, founder of The Knight Club men's group, for a deep dive into authentic men's work and personal transformation. Francis shares his raw journey from a corporate photocopier salesman to a men's work facilitator, including the pivotal moment when he nearly ended his life and how his brother's intervention changed everything. They explore the psychology of fear versus excitement, the courage required to step into the unknown, and why most men wait for a "truck" to hit them before making necessary changes. Francis introduces The Heroic Code - a framework built on humility, excellence, respect, optimism, integrity, and courage - and explains why being the "lighthouse" in turbulent times is essential masculine energy. The conversation covers decision-making, the power of "I am" statements, the illusion of the pro/con list, and why 95% of our behavior is controlled by subconscious programming. They discuss the critical difference between goals that drain you versus goals that excite you, the importance of constant spaced repetition in rewiring the brain, and why your focus determines your reality. Francis shares the staggering statistic that your chance of being alive is one in 400 trillion - making life itself more miraculous than winning the lottery 300,000 times - and challenges men to use their unique gifts fully. This episode is a call to action for any man feeling stuck, unfulfilled, or ready to step into his highest potential.

Chapters:

• (00:00:00) - The Raw Truth About Men's Work: Why Most Men Stay Stuck (And How to Break Free)
• (00:02:15) - Fear vs Excitement: The Same Physiology
• (00:05:42) - Francis's Origin Story: From Montreal to Vancouver
• (00:12:28) - Choosing Money Over Heart: The Four-Year Mistake
• (00:18:35) - Walking on Fire with Tony Robbins
• (00:21:10) - The Heroic Code: Six Values That Build Unstoppable Men
• (00:29:47) - I Am the Lighthouse: Standing Solid in the Storm
• (00:35:20) - Decision Before Clarity: Making the Leap Into the Unknown
• (00:42:18) - Your One in 400 Trillion Chance to Be Alive
• (00:46:52) - The Knight Club: Building Brotherhood and Legacy

• Connect with Francis Piche and The Knight Club: https://www.francispiche.com/
• Francis Piché on LinkedIn: https://www.linkedin.com/in/francispiche/?originalSubdomain=ca
• IgKnight the King: https://igknighttheking.com/
• Book a Call with Dr. Michael Diamond: https://calendly.com/drmichaeldiamond/30min
• IgKnight the King on Facebook: https://www.facebook.com/igknighttheking/
• Dr. Michael Diamond on Instagram: https://www.instagram.com/michaeldiamond42