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176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt
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Manage episode 350565126 series 2301296
Would you like to know which half of your marketing budget is wasted?
This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue.
Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 12, 2024 15:44 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 350565126 series 2301296
Would you like to know which half of your marketing budget is wasted?
This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue.
Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 episodes
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