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Make Learners Want It: Marketing 101 for L&D Rebels

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Manage episode 495119033 series 2273707
Content provided by dominKnow, Chris Van Wingerden, and Paul Schneider. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by dominKnow, Chris Van Wingerden, and Paul Schneider or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

L&D’s relevance crisis is here — and hope isn’t a strategy. Marketing expert Ashley Hinchcliffe flips the script on traditional learning functions with the People Impact Loop™, a bold framework to transform L&D from content factories to business-critical enablers. Discover why learner-centric buzzwords fall short, how to design initiatives employees actually want, and why marketing-led thinking is the key to driving real behavior change. Ready to stop shouting into the void and start proving value? This is your wake-up call.
______________
Ashley Hinchcliffe is the founder of MAAS Marketing and the creator of the People Impact Loop™ - a marketing-led framework transforming how L&D drives business value.
With a background in strategic marketing and a passion for disrupting the status quo, Ashley helps learning teams think more like marketers and product owners, and less like internal service providers.
Through bold campaigns, audience-first thinking, and unapologetic relevance, she empowers L&D to build initiatives learners actually want - and businesses truly need.
If you’re ready to stop shouting into the void and start driving real impact, Ashley’s your person.

Brought to you by the dominKnow | ONE Platform - Produce, manage, and distribute impactful L&D content – efficiently, at scale.

  continue reading

250 episodes

Artwork
iconShare
 
Manage episode 495119033 series 2273707
Content provided by dominKnow, Chris Van Wingerden, and Paul Schneider. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by dominKnow, Chris Van Wingerden, and Paul Schneider or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

L&D’s relevance crisis is here — and hope isn’t a strategy. Marketing expert Ashley Hinchcliffe flips the script on traditional learning functions with the People Impact Loop™, a bold framework to transform L&D from content factories to business-critical enablers. Discover why learner-centric buzzwords fall short, how to design initiatives employees actually want, and why marketing-led thinking is the key to driving real behavior change. Ready to stop shouting into the void and start proving value? This is your wake-up call.
______________
Ashley Hinchcliffe is the founder of MAAS Marketing and the creator of the People Impact Loop™ - a marketing-led framework transforming how L&D drives business value.
With a background in strategic marketing and a passion for disrupting the status quo, Ashley helps learning teams think more like marketers and product owners, and less like internal service providers.
Through bold campaigns, audience-first thinking, and unapologetic relevance, she empowers L&D to build initiatives learners actually want - and businesses truly need.
If you’re ready to stop shouting into the void and start driving real impact, Ashley’s your person.

Brought to you by the dominKnow | ONE Platform - Produce, manage, and distribute impactful L&D content – efficiently, at scale.

  continue reading

250 episodes

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