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#482 Hacking Advertising: How to Create World-Class Advertising Without an Ad Agency | Jon Sneider
Manage episode 513520538 series 2786965
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3 big ideas discussed in this episode:
BIG IDEA #1: The ad-production industry is broken. Ad agencies are big, slow, and expensive and it's possible to make agency-quality creative without an agency.
BIG IDEA #2: Don't stress about being "original." Good artists borrow, great artists steal. - P. Picasso. Find a good bit and add your unique twist. That's what wins.
BIG IDEA #3: The 5 Magic Metrics - Advertising/Marketing asset success comes down to 5 main factors: 1. Breakthrough 2. Product Recall 3. Message Recall 4. Likeability and 5. Purchase Intent. Hit on all five and you have a winning piece of creative.
Get the show notes for this episode here: https://AskJeremyJones.com/podcast
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