Podcast S6E130: Esther Gons - Innovation Accounting

Idea to Value - Creativity and Innovation with Nick Skillicorn

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3+ y ago 21:57

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In today's episode of the Idea to Value podcast, we speak with Ether Gons, Founder of GroundControl and author of the Corporate Startup (with Dan Toma) and Innovation Accounting.

#innovation #accounting #metrics #KPIs

See the full article at https://wp.me/p6pllj-1Di

We speak about what it takes to measure innovation progress, what companies and analysts get wrong, and how to think about metrics and KPIs in a different way.

Topics covered in this episode:

00:01:30 - Esther's history with Startups in Holland, and the founding of Ground Control
00:02:45 - What is innovation accounting? It is the twin of corporate accounting but instead it is appropriate for innovation projects
00:04:30 - Traditional corporate accounting and analysis methods are not appropriate for innovation because they are used to reduce risk and improve efficiency, which do not work for innovation projects
00:07:30 - Why do we need metrics and management for innovation at all?
00:10:15 - What is learning velocity?
00:17:00 - Tools and indicators for the whole innovation portfolio
00:19:00 - Hurdles to introducing a system of innovation accounting to decision makers

Links mentioned in this episode:

Innovation Accounting book: https://innovationaccountingbook.com/
Ground Control: https://togroundcontrol.com/
Esther's website: https://estheremmelygons.nl/
Esther's Linkedin profile: https://www.linkedin.com/in/esthergons/

Bonus:

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