On the Season 3 premiere of IDEA GENERATION, Scooter Braun takes us on a journey from his days as a college dropout and party promoter in Atlanta, to becoming one of the most successful music executives on the planet. From his time as manager of Justin Bieber and Asher Roth, to his part in acquiring Big Machine Records, to selling his own company for $1 billion, Braun has built one of the most impressive resumes in music. And it all started with one idea.

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Credits

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: Scooter Braun

Executive Producer:

Helena Ox

Producer:

Jack Erwin

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Xan Marsella