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After growing up as a global citizen, Rhuigi Villaseñor settled in Southern California and found his twin passions: clothing and hustle. As a teen the young design prodigy used his eye to flip vintage clothes, which fattened his pockets but also deepened his knowledge. Knowing full well what he didn't know, Rhuigi relentlessly networked and apprenticed himself until he got his first break. A single t-shirt design of his, the bandana tee, rang out locally, until, in a moment of serendipity, Kendrick Lamar wore the piece on stage at the BET Awards and everything changed. RHUDE would be born shortly thereafter, and Rhuigi would go on to create a unique language at the intersection of Americana, Luxury and Streetwear that would drive the brand to the pinnacle of cool and also to commercial success. But of course not without his fair share of mistakes and missteps. Tune into this weeks episode to hear how he scaled the business and just kept bouncing back despite every adversity in his path.

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CREDITS

Noah Callahan-Bever, Creator & Host, Idea Generation

Starring: Rhuigi Villaseñor

Executive Producer: Helena Ox

Producer: Insanul Ahmed & Adam Fleischer

Lead Editor: Sarathi Garimella

Asst. Editor: Sam Anderson