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Designer and creative Salehe Bembury takes us on a journey from his childhood growing up in Manhattan, to an invaluable degree in industrial design, to working with some of the biggest names in fashion... before breaking off to make a name of his own.

This week we see how Bembury is able to tightrope-walk the line of convention to take his art to new heights. By day, Bembury can dip into his traditional bag, and cold-call someone on LinkedIn. But by night, the rule book gets tossed, and Bembury can take the ordinary - a Cuban link chain, for example - and turn it into something extraordinary.

Follow along as Bembury lays out the blueprint for his career, and takes us all the way from his first sketch to his thriving personal brand, Spunge.

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Special thanks to our partners at Shopify for bringing this experience to life.

More about Shopify: https://www.shopify.com/idea

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Credits

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: Salehe Bembury

Executive Producer:

Helena Ox

Producer:

Lamonday Baxter

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Sam Anderson