Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea

Storyteller, filmmaker, and leader Nicolas Heller aka New York Nico takes us on a journey from his childhood making short films around his neighborhood, to pursuing a music video directing career in Los Angeles, to becoming the unofficial talent scout of New York City by showcasing the city's most fascinating personalities on his viral Instagram account. In this week's episode, hear how Heller first picked up a camera in grade school, blew a shot at directing a music video for A$AP Rocky, and turned his Instagram account into a vessel for change by saving small business around the city.

Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.

Special thanks to our partners at Shopify for bringing this experience to life.

More about Shopify: https://www.shopify.com/idea

Learn how to start your own brand with Shopify: https://www.shopify.com/learn

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: NY Nico

Executive Producer:

Helena Ox

Producer:

John Walaszek

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Sam Anderson