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Ep. 1: "Marketing to Millennials"

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Manage episode 154525135 series 1125944
Content provided by IBM Customer Experience Analytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IBM Customer Experience Analytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This episode features guest experts Wes Gay (@wesgay) and Samantha Klein (@samjoyk) to discuss how organizations are marketing to Millennials - what is working and what does not work. Topics: 4:11 - Introduction to today's topic and overview of IBM Customer Experience Analytics 6:55 - Discussion by all on use cases of success by organizations today 13:20 - What are 3 things that apply globally across generations 15:10 - Sam asks the Twitter universe for help 21:50 - 360 degree feedback in customer experience and workplace 23:00 - Virgin Media example 23:50 - 60 seconds (perhaps a little longer) on social platforms for marketing - Pinterest, Snapchat and Virtual Reality
  continue reading

2 episodes

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Manage episode 154525135 series 1125944
Content provided by IBM Customer Experience Analytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IBM Customer Experience Analytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This episode features guest experts Wes Gay (@wesgay) and Samantha Klein (@samjoyk) to discuss how organizations are marketing to Millennials - what is working and what does not work. Topics: 4:11 - Introduction to today's topic and overview of IBM Customer Experience Analytics 6:55 - Discussion by all on use cases of success by organizations today 13:20 - What are 3 things that apply globally across generations 15:10 - Sam asks the Twitter universe for help 21:50 - 360 degree feedback in customer experience and workplace 23:00 - Virgin Media example 23:50 - 60 seconds (perhaps a little longer) on social platforms for marketing - Pinterest, Snapchat and Virtual Reality
  continue reading

2 episodes

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