The Marketing Vs Sales Blame Game Is Costing You Millions |EP22| Mark Walker I Used To Be Crap At Sales podcast

The Marketing vs Sales Blame Game Is Costing You Millions |EP22| Mark Walker

1M ago 1:03:27

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If you’ve ever felt the tension between sales and marketing… you’re not alone. In this episode, Mark Walker (who's lived both lives) joins our host Mark Ackers to explore one of the most persistent pain points in B2B: sales and marketing alignment.

From junk MQLs to misattributed pipeline, they pull no punches in exposing the outdated structures, broken metrics, and political infighting that derail revenue teams. You’ll learn how to rethink SDR reporting lines, why most account based marketing (ABM) campaigns fall flat, and what it really means to align around revenue.

🔑 In this episode, you’ll learn:
• Why confidence in your product is critical for sales success
• How one viral video built instant buyer trust
• The real reason MQLs break trust between sales and marketing
• Why some marketers should earn commission—and some SDRs shouldn’t
• A bold take on founder-led sales and roadmap discipline
• What great ABM looks like (and how to fix it fast)

Whether you’re a CRO, CMO, or sales leader tired of the blame game—this episode gives you the tools and mindset to build a unified revenue engine.

✅ Find out more about how MySalesCoach are supporting sales teams like yours:
/ https://www.mysalescoach.com/

✅ Get a MySalesCoach Membership, for you or your team for only £20 per month per person (+vat)
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✅ Connect with Us:

Follow Mark Ackers on LinkedIn: / https://www.linkedin.com/in/markackers/
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Follow Mark Walker on LinkedIn: / https://www.linkedin.com/in/jfdimark/

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24 episodes