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Ep#90 The Power of Word-of-Mouth UGC: How Everyday Conversations 'Sell' Products (and How You Can Get Paid for It)

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Manage episode 486281363 series 3523257
Content provided by Kristen Werner & Mia Steel, Kristen Werner, and Mia Steel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristen Werner & Mia Steel, Kristen Werner, and Mia Steel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet).

In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee are driving real sales for brands every single day and how YOU can turn this into a paid UGC business.

We dive into:

✅ Why brands are finally waking up to the power of real, authentic word-of-mouth content

✅ How the "everyday influencer" is replacing polished, scripted ads

✅ Why most UGC creators need to challenge brands to stay authentic

✅ How your natural product recommendations are exactly what brands want to pay for

✅ The simple mindset shift to turn your daily life into scroll-stopping, money-making content

If you're a content creator, a mum who loves sharing your fave products, or you're curious about starting a UGC side hustle or business, this episode is your permission slip to dive in authentically and profitably.

👉 BONUS: We also chat about how AI-generated content is creating even more demand for real, relatable creators just like you.

🎧 Tune in now and learn how to monetise what you’re already doing every day.

💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE

💸 Start UGC HERE anytime

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

Products We Recommend & are Affiliates for:

  continue reading

Chapters

1. Episode Introduction (00:00:00)

2. How Mums Naturally Recommend Products (00:03:58)

3. The Power of Authentic UGC (00:06:24)

4. Pushing Back on Brand Scripts (00:11:30)

5. Creating Content That Feels Genuine (00:19:30)

6. Love/Don't Love: Dentists & Skincare (00:22:15)

95 episodes

Artwork
iconShare
 
Manage episode 486281363 series 3523257
Content provided by Kristen Werner & Mia Steel, Kristen Werner, and Mia Steel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristen Werner & Mia Steel, Kristen Werner, and Mia Steel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet).

In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee are driving real sales for brands every single day and how YOU can turn this into a paid UGC business.

We dive into:

✅ Why brands are finally waking up to the power of real, authentic word-of-mouth content

✅ How the "everyday influencer" is replacing polished, scripted ads

✅ Why most UGC creators need to challenge brands to stay authentic

✅ How your natural product recommendations are exactly what brands want to pay for

✅ The simple mindset shift to turn your daily life into scroll-stopping, money-making content

If you're a content creator, a mum who loves sharing your fave products, or you're curious about starting a UGC side hustle or business, this episode is your permission slip to dive in authentically and profitably.

👉 BONUS: We also chat about how AI-generated content is creating even more demand for real, relatable creators just like you.

🎧 Tune in now and learn how to monetise what you’re already doing every day.

💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE

💸 Start UGC HERE anytime

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

Products We Recommend & are Affiliates for:

  continue reading

Chapters

1. Episode Introduction (00:00:00)

2. How Mums Naturally Recommend Products (00:03:58)

3. The Power of Authentic UGC (00:06:24)

4. Pushing Back on Brand Scripts (00:11:30)

5. Creating Content That Feels Genuine (00:19:30)

6. Love/Don't Love: Dentists & Skincare (00:22:15)

95 episodes

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