What happens when sales, marketing, and authenticity collide?

In this episode, Dreamdata’s Laura Erdem joins Chris Nelson to unpack why LinkedIn is crushing Google for B2B, how she built a powerful personal brand without a plan, and why Dreamdata’s podcast is a secret growth machine.

From attribution benchmarks to thought leader ads, and even AI-generated episodes, Laura shares bold insights on building human-first marketing in a noisy, AI-driven world.

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Hosted by Chris Nelson, Founder of Human Video

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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video

Learn more at Human Video's Website

• (00:01) - Moving to New York for Sales Mastery & Dreamdata's Growth
• (04:30) - What Dreamdata Actually Does, and Why Marketers Love It
• (07:00) - Why LinkedIn Beats Google for B2B Marketing ROI
• (12:30) - The Unplanned Personal Brand That Changed Everything
• (17:00) - LinkedIn Content Strategy: Metrics, Culture & AI Tools
• (19:50) - The Rise of Video on LinkedIn: Formats, Features, and Tactics
• (25:00) - Thought Leader Ads: The New Era of LinkedIn Influence
• (28:30) - Attributed Podcast: From Internal Experiments to Content Engine
• (34:00) - How Dreamdata Turns a Podcast into a Sales & Brand Powerhouse
• (38:30) - The Controversial AI-Generated Episode, And Why They Tried It
• (45:00) - Human Creativity vs. AI Outputs: What Really Builds Trust