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Building Trust as a Creator While AI Avatars Are Emerging
Manage episode 508236197 series 3689191
The internet is quickly filling up with AI-generated content, including marketing that uses realistic AI avatars. Avatars, digital humans, can look and sound realistic and not have bad hair like me. In this episode, I explore the complex psychology of trust in the age of AI which gets into some of the hidden costs involved in using avatars and generated content.
I end the episode with three practical ways you can adjust your content in this new era by leaning into your humanity to build trust.
These episodes are recorded as a video. You can find the videos here on YouTube: https://youtube.com/@humaninternettheory
Resources Mentioned:
- Masahiro Mori's original essay on the Uncanny Valley (accepted translation): https://spectrum.ieee.org/the-uncanny-valley
- The 2018 study on the Uncanny Valley: https://pubmed.ncbi.nlm.nih.gov/29704523/
- Elliot Aronson's 1966 study on the Pratfall Effect: https://link.springer.com/article/10.3758/BF03342263
- Social comparison study related to Pratfall effect: https://psycnet.apa.org/record/2010-04558-004
- MarTech article on the AI trust gap: https://martech.org/marketers-turn-to-ai-for-speed-while-consumers-turn-away-in-distrust/
- Paper on deception in computer-mediated communication: https://www.researchgate.net/publication/313859197_Deception_in_computer-mediated_communication
- Human Internet Theory newsletter and free worksheet: https://humaninternettheory.com
- Episode on improv and the self-critic: https://stereoforest.com/episodes/a-3-step-system-for-managing-self-criticism-in-improv/
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Written, edited, and hosted by Jen deHaan.
Find this show on YouTube at https://youtube.com/@humaninternettheory
Subscribe to this show's newsletter for additional resources and a free 3 page workbook when you join https://humaninternettheory.com
Produced by Jen deHaan of StereoForest https://stereoforest.com
Contact Jen at https://jendehaan.com
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Your support will help this show continue. Funds will go towards hosting and music licensing for this show and others on StereoForest. This show is produced by an independent HUMAN artist directly affected by the state of the industry. StereoForest does not have any funding or additional support.
If you find value in our shows, please consider supporting them with a one time donation at https://stereoforest.com/tip
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
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About Jen
Jen's professional background is in web software technology (audio/video/web and graphics), working for many years in Silicon Valley. She has worked in instructional design, writing, marketing, and education in the creative space. She was also a quality engineer for awhile.
Jen became involved in performing, acting, and improv in 2015. She taught dance fitness classes (despite beginning with two left feet), performed in community theatre, and taught and coached improv comedy and acting at several theatres. Jen was also the Online School Director and Director of Marketing at WGIS.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
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