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In this episode, host Mike Monague sits down with Grant Fuellenbach of Go First Consulting to unpack what it really takes for small and mid-sized businesses to scale sustainably. From builders and contractors to growing SMB teams, Grant shares how predictable systems and smart AI integrations can help business owners escape the chaos of juggling bids, paperwork, and project management. You’ll learn how to move beyond the “shotgun approach” to AI by implementing practical systems that reduce bottlenecks, streamline operations, and deliver better client experiences.
Together, Mike and Grant explore real-world use cases, from AI-powered sales presentations and instant estimates to automating knowledge transfer and tackling the paperwork SMB owners dread. They also look ahead to future trends, such as predictive analytics, aging-in-place remodels, and the role of AI in marketing personalization. Whether you’re an SMB owner or a marketing director, you’ll walk away with actionable strategies to scale without burning out, keep clients engaged, and find the human edge in a world of accelerating AI tools.
Key Takeaways
1. Install Predictable Systems, Not Just Tools
Many SMBs sign up for AI apps but lack structured processes. Success comes from building systems that integrate tools into daily workflows.
2. Segment Your Business Size Before Applying AI
Owner-operators, small teams, and larger firms each have different AI needs, so strategies must be tailored rather than one-size-fits-all.
3. Enhance the Client Experience First
AI can reduce the awkwardness of sales interactions (like discussing money in someone’s home) by offering personalized, visual, and real-time presentations.
4. Use AI for Knowledge Transfer and Training
Instead of relying on shadowing or incomplete SOPs, AI can capture and organize institutional knowledge for easier onboarding and consistency.
5. Automate the Paperwork, Focus on the Craft
Contractors and small businesses often get bogged down in bids, estimates, and administration; automation frees them to spend more time on the hands-on work they love.
6. Leverage Predictive Analytics for Revenue Streams
From HVAC lifespans to remodel triggers, predictive AI helps businesses anticipate customer needs and generate repeat business.
7. Consider “Aging in Place” as a Growth Market
With retirement home costs soaring, remodels that make homes senior-friendly represent a huge opportunity for SMB builders and service providers.
8. Convenience Is the New Currency
The future of SMB marketing lies in making information and services more convenient, personalized, and timely through AI-driven systems.

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