A podcast for independent HR and people professionals, and the businesses they support.

Hosted by Mary Asante of HR Independents, HRi.

DATE: 21st July 2025

Episode 54: HR Voices with Pippa Tanko — Redefining Visibility: Why Your Story Matters More Than Your Image

Guest: Pippa Tanko, Brand Photographer & Visibility Coach

Mary Asante is joined by the inspiring Pippa Tanko, a brand photographer and visibility coach who helps entrepreneurs show up as their true selves online to attract the right clients. Together, they dive into what visibility really means—and why your story holds more power than your polished image.

This conversation explores how authenticity (in its rawest, most real form) is not just a buzzword but a business strategy. Pippa shares her journey, insights, and powerful advice for HR consultants who want to build trust, stand out online, and connect meaningfully with their audience.

🧭 Why Your Story Matters More Than Your Image

• How authenticity builds trust
  
• Why your lived experiences are more powerful than polished trends
  
• Storytelling as a visibility tool and business strategy
  

🧠 Overcoming Visibility Fears

• • Using fear as a compass to guide your next move
    
  • The mindset shift: making visibility about your audience, not you
    

• The balance between vulnerability and privacy
  

📸 Strategic Visibility for Business Growth

• • Building the “know, like, and trust” factor online
    
  • Showing up consistently without burning out
    

• How to repurpose content meaningfully and sustainably
  

🫶 Why Being Human is Your Superpower

• • The power of relatability in building your brand
    
  • Visibility for those juggling business and life (e.g. carers, parents)
    

• Real life vs. curated perfection—and why honesty wins
  

✅ Visibility is about connection, not performance
✅ People relate to your story, not your perfection
✅ You attract the right clients by showing who you really are
✅ Your voice and story are part of your business’s most valuable assets
✅ There’s power – and profit – in showing up as your whole self

• Use fear as a compass – What scares you might be exactly what moves the needle in your business.
  

• Have an opinion – Sharing your perspective sets you apart and builds credibility.
  

• Practice visibility – Start small. Get on camera. Try video or share a personal post. You don’t have to be perfect—just present.
  

🎧 Listen & Engage
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