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210. From Freelancer to Marketing Strategist with Jordan Mogck

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Manage episode 467302096 series 3331226
Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Jordan and I talk about his transition from freelancer to strategist, how he found his niche working with Amish farmers, and more.

• Transitioning from freelancer to strategist (and the steps he took in between)
• How he repositioned himself to sell more strategic offerings
• Exploring alternative niches before stumbling into a new niche—Amish farmers!
• How a "Golden Goose" relationship led to three clients (and counting)
• The benefits of aligning your personal identity with the niche you serve
• Using a performance-based compensation model with a fixed base and % of revenue
• How Jordan manages scope and delivers his engagements
• The benefits of a retainer-based model vs. only project work
• How Jordan plans to find more clients when his target market isn't online
• Mindset shifts around mass vs. small audience marketing (resonance)

Key Links and Resources

Jordan on LinkedIn: https://www.linkedin.com/in/jordanmogck/
Jordan’s website: https://nicenewsletter.com/
Jordan on X: https://x.com/Jamogck

00:00 Intro
09:09 Finding Your Niche
6:52 Marketing Amish Farms
24:09 Retainer Clients
27:47 Marketing Strategies
35:32 Mindset Shifts
47:29 Follow Jordan

  continue reading

202 episodes

Artwork
iconShare
 
Manage episode 467302096 series 3331226
Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Jordan and I talk about his transition from freelancer to strategist, how he found his niche working with Amish farmers, and more.

• Transitioning from freelancer to strategist (and the steps he took in between)
• How he repositioned himself to sell more strategic offerings
• Exploring alternative niches before stumbling into a new niche—Amish farmers!
• How a "Golden Goose" relationship led to three clients (and counting)
• The benefits of aligning your personal identity with the niche you serve
• Using a performance-based compensation model with a fixed base and % of revenue
• How Jordan manages scope and delivers his engagements
• The benefits of a retainer-based model vs. only project work
• How Jordan plans to find more clients when his target market isn't online
• Mindset shifts around mass vs. small audience marketing (resonance)

Key Links and Resources

Jordan on LinkedIn: https://www.linkedin.com/in/jordanmogck/
Jordan’s website: https://nicenewsletter.com/
Jordan on X: https://x.com/Jamogck

00:00 Intro
09:09 Finding Your Niche
6:52 Marketing Amish Farms
24:09 Retainer Clients
27:47 Marketing Strategies
35:32 Mindset Shifts
47:29 Follow Jordan

  continue reading

202 episodes

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