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Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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168. Marketing from a standstill
Manage episode 323618262 series 3331226
Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What do you do when a client comes along looking for your help, but until now, they haven't been doing much (or any) of their own marketing?
Do you take on the work, turn it away, or do you use this as a chance to educate them on what to expect?
Personally, I prefer the latter. And if it seems like they are bought-in to reality, I'll consider working with them.
In this episode, I talk about how to be fully conscious when clients like this come along, how to educate them about how long things should take, and ultimately to manage expectations.
Slow results are the cost of marketing from a standstill. Like an engine, it takes time to rev up.
They either get it or they don't. Better to know up front before you start working together.
—kw
202 episodes
Share
Manage episode 323618262 series 3331226
Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What do you do when a client comes along looking for your help, but until now, they haven't been doing much (or any) of their own marketing?
Do you take on the work, turn it away, or do you use this as a chance to educate them on what to expect?
Personally, I prefer the latter. And if it seems like they are bought-in to reality, I'll consider working with them.
In this episode, I talk about how to be fully conscious when clients like this come along, how to educate them about how long things should take, and ultimately to manage expectations.
Slow results are the cost of marketing from a standstill. Like an engine, it takes time to rev up.
They either get it or they don't. Better to know up front before you start working together.
—kw
202 episodes
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Similar to How to Sell Advice
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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