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Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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164. The constraints being a fractional CMO
Manage episode 323618266 series 3331226
Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
> Click here to join the conversation on this episode in the Mindshare community.
If you've done any fractional CMO/freelance head of growth/managed advisory work (as I like to call it), you'll quickly notice how much it limits your time to work with multiple clients and do your own marketing.
In this episode, I unpack a few topics, questions, and constraints brought up by member Rob Denton-Ross in a private discussion (with his permission to respond via podcast).
Rob currently does some execution work and is getting opportunities to do more involved fractional CMO work. As a result, it's difficult to find time (and justify spending it) to market himself.
I talk about things like:
- My thoughts on selling days per week/month
- Hiring marketing managers instead of being the one to manage
- Focusing on selling advisory level as soon as you can
- What to do to market yourself when your time is limited
- And a lot of other limits, constraints, and ways of dealing with fractional CMO work in your business
Give this a listen and let me know what you think!
—k
202 episodes
Share
Manage episode 323618266 series 3331226
Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
> Click here to join the conversation on this episode in the Mindshare community.
If you've done any fractional CMO/freelance head of growth/managed advisory work (as I like to call it), you'll quickly notice how much it limits your time to work with multiple clients and do your own marketing.
In this episode, I unpack a few topics, questions, and constraints brought up by member Rob Denton-Ross in a private discussion (with his permission to respond via podcast).
Rob currently does some execution work and is getting opportunities to do more involved fractional CMO work. As a result, it's difficult to find time (and justify spending it) to market himself.
I talk about things like:
- My thoughts on selling days per week/month
- Hiring marketing managers instead of being the one to manage
- Focusing on selling advisory level as soon as you can
- What to do to market yourself when your time is limited
- And a lot of other limits, constraints, and ways of dealing with fractional CMO work in your business
Give this a listen and let me know what you think!
—k
202 episodes
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Similar to How to Sell Advice
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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