Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Den Lennie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Den Lennie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to How to Scale a Video Business
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Clients Aren’t Buying Talent Anymore- Here’s What They Are Buying (And How to Sell It)
Manage episode 489007804 series 2438842
Content provided by Den Lennie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Den Lennie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone.
The punchline? In today’s market, positioning beats talent.
You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck between $100K–$500K in revenue and wondering why cheaper, less skilled vendors are landing your dream clients, this episode is your wake-up call.
Key takeaways:
- AI is not the enemy—mediocre positioning is. Most video producers are using AI to “speed up,” but that’s not enough. You need to reposition yourself as a strategic advisor, not a faster executor.
- The boutique advantage. Smaller studios can move faster, educate better, and stake out high-value niches—but only if you act now.
- The new competitive threat. You’re not just competing with other creatives—you’re competing with tools, templates, and Maddie in marketing with a ring light and ChatGPT.
- What clients really want. They’re not shopping for video—they’re shopping for outcomes, certainty, and leadership. If they don’t “get” your value, they’ll default to DIY or cheaper options.
- Niching is non-negotiable. In 2025 and beyond, generalists will get lost in the noise. Your expertise must be clear, specific, and packaged into a value-driven offer.
- Be a category of one. Whether you become an “AI-Ready Brand Strategist” or a “Hybrid Content Partner,” the opportunity is to lead your niche—not follow the tools.
If you're ready to stop competing on price and start commanding premium rates, this episode is your blueprint. It’s not about more gear or talent—it’s about clarity, positioning, and seizing your first-mover advantage before it disappears.
🎯 Ready to lead in an AI-driven market?
Subscribe now or visit www.thevideomentors.com for coaching programs that help you scale your video business with strategy, not stress.
Learn more at www.videobusinessaccelerator.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
372 episodes
Share
Manage episode 489007804 series 2438842
Content provided by Den Lennie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Den Lennie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone.
The punchline? In today’s market, positioning beats talent.
You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck between $100K–$500K in revenue and wondering why cheaper, less skilled vendors are landing your dream clients, this episode is your wake-up call.
Key takeaways:
- AI is not the enemy—mediocre positioning is. Most video producers are using AI to “speed up,” but that’s not enough. You need to reposition yourself as a strategic advisor, not a faster executor.
- The boutique advantage. Smaller studios can move faster, educate better, and stake out high-value niches—but only if you act now.
- The new competitive threat. You’re not just competing with other creatives—you’re competing with tools, templates, and Maddie in marketing with a ring light and ChatGPT.
- What clients really want. They’re not shopping for video—they’re shopping for outcomes, certainty, and leadership. If they don’t “get” your value, they’ll default to DIY or cheaper options.
- Niching is non-negotiable. In 2025 and beyond, generalists will get lost in the noise. Your expertise must be clear, specific, and packaged into a value-driven offer.
- Be a category of one. Whether you become an “AI-Ready Brand Strategist” or a “Hybrid Content Partner,” the opportunity is to lead your niche—not follow the tools.
If you're ready to stop competing on price and start commanding premium rates, this episode is your blueprint. It’s not about more gear or talent—it’s about clarity, positioning, and seizing your first-mover advantage before it disappears.
🎯 Ready to lead in an AI-driven market?
Subscribe now or visit www.thevideomentors.com for coaching programs that help you scale your video business with strategy, not stress.
Learn more at www.videobusinessaccelerator.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
372 episodes
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Similar to How to Scale a Video Business
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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Go offline with the Player FM app!
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